Commonly used Digital Signage terms

Digital advertising	A new way of advertising that uses entirely digital media, such as video clips. Strategically positioned at the point-of-purchase, it has been shown to increase such things as concession sales by as much as 30%-35%.
Digital signage	A network of electronic displays showing audio, video, entertainment, and information, mixed in with product promotions.
Interactivity	A technology that allows users to input data or make requests, usually through a touch-screen, but also through a keyboard or mouse.
Point-of-purchase (POP)	The point-of-purchase is the exact moment when customers are ready to buy. Studies show that 70%+ of purchase decisions are made in-store, and in-store advertising is proven to lift up to 65% sales.
Narrowcast	Personal content channel that you can broadcast with a mix of news, entertainment, sports, educational information, and product promotions.
Programmable advertising	With programmable advertising signage, you can promote a certain product to display to your customers at a specific time of day or day of the week. You can even promote different products at different cities or locations, as well as test-market products.
Real-time advertising	With Popstar’s digital signage technology, you can now update ads in real-time—by instantly changing an ad through a control panel, thus eliminating the need for such things as posters and endcap displays to get printed and distributed throughout a retail chain.
Wayfinding	A combination of maps and directories located on a touch-screen interactive kiosk that allows people to “find their way” to an office or other location at a business, usually positioned in an entryway.