Browse through our current digital signage resources

What is dynamic digital signage? "Dynamic" means that the visual images and information being presented are constantly changing—providing a much more engaging visual experience for your audience than a traditional static poster, video loop, or PowerPoint loop. Dynamic digital signage is a new way to reach your audience—through an exciting mix of audio and visual that is delivered to your audience on a flat screen, end cap, or kiosk.

The most exciting thing about dynamic digital signage is that it gets results. It can be used at trade shows, theaters, events, businesses, and stadiums to promote your products in a new way. In fact, using ads and video motion effects—which is called "narrowcasting" in digital signage tech talk—has 3-5 times more "stopping power" than static ads on a poster or traditional endcap display.

Dynamic digital signage systems also give marketing and communications departments more control over their advertising, making it easy to test-market promotions, and place strategic ads at point-of-purchase (POP). Because all of the ads can be programmed and scheduled remotely, users get 100% compliance with their ad posting schedule.

To learn more, check out our latest Blog, FAQs, or Glossary.