Executive Profiles
Tom Reed — President & CEO
Tom joined Popstar Networks in early 2006 to help guide the company through its early development phases, continuing on with a marked expansion in 2008 into multiple verticals—including retail, healthcare, and live events. A business strategist with expertise in software distribution and strategic partnerships, Tom previously co-founded Saztec International, where he led an organization that grew from 3 people in one location to over 700 domestic and international employees in 11 locations—plus 3,000 contractors in China, Philippines, Scotland and England. His expertise includes the various phases of an organization from start-up, growth, and subsequent initial public offering, where the public market cap for Saztec exceeded $100 million at its peak. As President of Coaches Edge, Inc., he managed the development of broadcast animation software for the sports industry, and secured private equity funding before merging the company with Sportvision (creator of the yellow “first and ten line” for football) in 2000. He has also acted as President and CEO at New Vision Corporation, a firm providing management consulting for technology, manufacturing, and distribution companies. Tom attended Wright State University, where he majored in marketing and business administration, and has completed post-graduate work in international business strategy at Oakland University in Michigan.
Steve Hagenlock — Chief Technology Officer & Co-Founder
Steve is responsible for leading the company’s product development vision from concept to release. He has spent the last 20+ years as a visionary, developing innovative, award-winning media technologies. Steve began his career at Lodgenet when it was a company of only 50 employees, and was instrumental in their transformation from a satellite TV vendor to becoming the world’s largest interactive TV system in hotels. He led the R&D for multimedia engineering and developed the quality control standards that propelled Lodgenet to the top of their market; he also explored innovative new technologies and led prototyping efforts. Steve was the founder and developer of Coach’s Edge™, the first commercially developed product designed to perform sports strategy animation—now used by more than 2,000 coaches. The product’s creative and technically innovative 3-D animations allowed coaches to animate new plays with complex scenarios. The team at Coach’s Edge also produced animated content for sports television including CBS, ABC, NBC, ESPN, FOX and several other online sports media sites. Coach’s Edge subsequently merged with Sportvision, where Steve was Executive Vice President of Engineering. Steve has been nominated for and won many prestigious awards and honors over the course of his career in multimedia engineering, including an Emmy nomination in Sports Technology, Silicon Prairie Technology of the Year Award, and Webby Award Finalist. He was also a finalist for Deloitte and Touche’s Entrepreneur of the Year Award. Steve attended Dakota State University.
Don Selmon — Senior Vice President of National Sales
Don brings 20+ years of senior executive sales, operations and finance experience in small- and mid-sized telecommunications firms, including both wired and wireless environments. Since 2004, Don has specialized in working with high-growth technology companies, acting as a senior executive consultant. Previously, Don was the founder and CEO of Telecommunications Resources, Inc., a $38 million telecom network services provider with over 90 employees, which he later sold to a NASDAQ Contact Center Company in a private sale. Since joining Popstar Networks, Don has been a key force in establishing the Company’s sales and marketing organization and implementing our strategic growth into four major vertical markets, including: live events, retail, financial, and healthcare.
Brian Fusco — Senior Vice President & Creative Director
Brian is an award-winning designer who specializes in creating innovative multimedia experiences and solving complex communications problems. With nearly 20 years’ experience working with digital media, he now creates exceptional experiences for Popstar’s customers across multiple industries. Before joining Popstar, Brian provided creative leadership to marketing campaigns, software product development and was instrumental in developing visualization and animation evidence for high-profile legal cases. Some of his work includes designing an in-store product education kiosk for Best Buy, web-based marketing tools for Warner Bros., information visualization software for the U.S. Air Force and U.S. Intelligence community, and an interactive entertainment and wagering kiosk used at the Kentucky Derby. Some other of Brian’s past high-profile customers include Sony, 24 Hour Fitness, Men’s Warehouse, Adobe, Hewlett Packard and IBM. Brian studied Journalism and Cognitive Science at the University of Kansas, as well as Product Design and Digital Media at the Academy of Art University in San Francisco.
