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Cinema Scene Marketing And Popstar Networks Extend Relationship For Growing National Digital Media Network

July 13th, 2010

Cinema Scene Marketing, one of the nation’s leading providers of in-lobby media and promotions, announced today it is extending its strategic partnership with Popstar Networks to provide digital signage software and digital media services in support of the company’s growing Digital Media Network, now exceeding 350 displays within more than 120 theater locations nationwide.

Leveraging the Popstar Networks Software as a Service (SaaS) delivery of digital media products, along with extensive network services understanding, Cinema Scene is effectively distributing eight terabytes of media-rich data annually from one central location.

“Major Hollywood studios and corporations of all types rely on us to reach and interact with consumers every day through our digital signage network,” said Joe Ross, Managing Principal of Cinema Scene Marketing. “Our relationship with Popstar Networks allows us to meet this need by speeding content development and effectively delivering bandwidth-intensive media to specific locations across the country. Ongoing use of Popstar Networks digital signage software and digital media services gives us confidence to know we can continue our growth by delivering highly relevant content to even more theaters and theater-goers.”

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POPSTAR NETWORKS TEAMS WITH AVNET ON DIGITAL SIGNAGE DEPLOYMENTS

May 18th, 2010

OLATHE, KAN. (May 18, 2010) — Popstar Networks and Avnet Technology Solutions, the solutions distribution leader and an operating group of Avnet, Inc. (NYSE: AVT), announced today that they have reached an agreement to closely collaborate to provide a complete solution for digital signage network deployments.

As part of this alliance, Avnet’s Embedded Solutions group will distribute Popstar’s Frontstage™ software solutions suite of products and services, which seamlessly delivers and manages highly engaging passive and interactive digital media content across a variety of networks in the U.S. and Canada. Popstar will recommend Avnet’s extensive display and player hardware line, along with its world-class integration, installation and maintenance support services. Both companies bring formidable expertise to consult and work closely with partners and their end customers in the design and deployment of extensive digital media networks.

“Popstar’s growing reputation and the technical sophistication of its signage deployments became apparent as we searched for the right digital signage software company to align with Avnet. The demand for interactive digital signage is growing rapidly, and Popstar understands how to deliver a unique, intuitive and powerful interactive experience utilizing a wide variety of digital media assets,” said Mike Gaeta, Vice President, Supplier Marketing, Embedded Solutions, for Avnet Technology Solutions, Americas. “Popstar’s commitment to excellence complements Avnet’s culture. They embrace and understand the importance of the content message, plus possess the knowledge and software technology platform to team effectively with Avnet to engineer and deploy the right experience for the customer.”

“Avnet is a well-respected, global solutions distribution and integration company with impressive technical and financial resources,” said Don Selmon, Popstar’s Senior Vice President of Sales and Marketing. “The breadth and depth of Avnet’s digital signage product and services offerings, along with the dedicated professionalism and resources of the Avnet team, certainly have us convinced that our alliance will deliver an outstanding result and value for our clients.”

Popstar Networks, Inc., headquartered in Olathe, Kansas, is the developer of the Popstar Frontstage™ Digital Signage Platform, combining digital media technology and creative content development experience with a steadfast commitment to customer service. Popstar works with clients to develop the right digital signage strategy and solution for their “point-of-presence” (POP). Popstar’s digital media products and services, including passive, interactive, creative and mobile solutions are engaging audiences in a variety of market applications, including healthcare, QSR/Fast Casual, entertainment and retail markets across the U.S. and Canada. For more information, please visit us at www.popstarnetworks.com.

Media contact:
Stacey Morse
Popstar Networks, Inc.
Phone: 913-747-6300
Fax: 913-747-0440
staceym@popstarnetworks.com
www.popstarnetworks.com

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MIAMI BEACH CONVENTION CENTER SEES RAPID RETURN ON INVESTMENT FROM INSTALLING POPSTAR NETWORK’S DIGITAL SIGNAGE SOLUTION

February 16th, 2010

The new digital signage solution enhances the visitor experience by providing up-to-date information on event activities and local sponsors and attractions

KANSAS CITY, MO (February 8, 2010) — Popstar Networks, a leader in the digital media industry, and Global Spectrum,  the world’s fastest growing facility management firm, recently partnered in designing and installing a state-of-the-art digital signage solution in the Miami Beach Convention Center (MBCC).   The complex project, which includes fourteen Samsung 63’ and three Samsung 50’ plasma screens strategically placed in high traffic locations throughout the convention center, was commissioned to enhance the visitor experience by making information easily available to visitors.  Popstar’s FrontStage™ software solution provides information on MBCC and its surrounding attractions, center sponsors, current and upcoming events, and has been very well received.  However, the most salient benefit has been the supplemental revenue generation resulting from the sales of advertising space on the venue’s screens. “We are very pleased with the interest and additional revenue that the digital signage has brought from our sponsors, and expect to achieve a solid ROI with the increased sales of signage advertising that we are experiencing,” states Bob Balsam, General Manager.

With the vast size of the MBCC (1.3 Million Total Gross Sq. Ft.) and the large number (over 750,000) and diversity of the people who visit annually, it was imperative that the parties collaborated in developing an overall strategy and identifying all project requirements before developing a prototype for MBCC to review.  This process allowed the installation to be developed to specifically meet MBCC’s requirements.  Bob adds: “Popstar provided a total solution and the project was an effortless deployment.  Popstar listened when we talked about our needs, realized our goals and exceeded our expectations.  We are overly pleased with how the project came together and the follow-up provided by the Popstar team.”    “Working with the Global Spectrum team and the MBCC staff was a pleasure and we are thrilled that the solution has not only met their goals, but offered them a way to quickly create a significant new revenue stream for the venue,” says Don Selmon, Sr. Vice President of Sales & Marketing at Popstar.   “We look forward to continuing to work with the Global Spectrum team on rolling out additional implementations in the coming year”.

ABOUT GLOBAL SPECTRUM

Global Spectrum (http://www.global-spectrum.com) is the fastest growing firm in the public assembly facility management field with more than 75 facilities throughout the United States and Canada. The Philadelphia-based company is part of one of the world’s largest sports and entertainment companies, Comcast-Spectacor, which also owns the Philadelphia Flyers of the National Hockey League, the Philadelphia 76ers of the National Basketball Association, the Philadelphia Phantoms of the American Hockey League, Flyers Skate Zone, a series of community ice skating rinks, Comcast SportsNet Philadelphia, a regional sports programming network, Ovations Food Services, a food and beverage services provider, New Era Tickets, a full-service ticketing and marketing product for public assembly facilities, and Front Row Marketing Services, a commercial rights sales company and 3601 Creative Group, a full-service in-house advertising agency. In a partnership with Disson Skating, Comcast-Spectacor annually produces 10 nationally televised figure skating spectaculars on NBC- TV. For more information, visit http://www.global-spectrum.com/ or call 215-389-9587.

ABOUT MIAMI BEACH CONVENTION CENTER

Located in the heart of the art deco district of South Beach, the Miami Beach Convention Center (MBCC) boasts over 1,000,000 square feet of flexible space, including; over 500,000 sq. ft. of exhibit space, over 100,000 sq. ft. of versatile pre-function area space and 70 meeting rooms comprised of 127,000 sq. ft. Major annual trade shows include the Jewelers International Showcase (three times annually) and the Seatrade Cruise Shipping Conference/Expo. The MBCC annual calendar also boasts some of the nation’s premiere public events, including America’s largest consumer show, the Miami International Boat Show, the South Florida International Auto Show, currently the third largest in the United States, and North America’s most important contemporary art fair, Art Basel Miami Beach. For more information, visit http://www.miamibeachconvention.com or call 305-673-7311.

ABOUT POPSTAR NETWORKS

Popstar Networks, Inc., headquartered in Olathe, Kansas, is a leader in designing and implementing customized digital media solutions – enabling clients to communicate their unique messages and incorporate digital signage into overall marketing and communications strategies. Since its founding in 2003, Popstar has revolutionized the digital media industry with its customer-first process for developing dynamic and interactive digital signage networks. Popstar has also set a new standard for engaging audiences with exciting interactive media applications. Its flexible technology, software development, and creative visual designs have set the trend for the industry, led by the FrontStage™ Player, FrontStage™ Server, and SmartContent™ products and complemented by BackStage℠ – their comprehensive strategic consulting process. For more information, please visit us at http://www.popstarnetworks.com.

Media contact:
Stacey Morse
Popstar Networks, Inc.
Phone: 913-747-6300
Fax: 913-747-0440
staceym@popstarnetworks.com
http://www.popstarnetworks.com

Download release as PDF.

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SAMSUNG AND POPSTAR NETWORKS ALIGN TO COLLABORATE ON DIGITAL SIGNAGE INTERACTIVE NETWORKS

February 16th, 2010

KANSAS CITY, MISSOURI (January 18, 2010) — Samsung and Popstar Networks announced today that they will endeavor to closely collaborate on future interactive digital signage media networks.

“We have been following Popstar’s digital signage deployments, particularly several recent interactive deployments utilizing Samsung displays, for quite some time. Popstar truly understands how to deliver a unique, intuitive and powerful interactive experience utilizing a wide variety of digital media assets,” said Russell Young, Samsung’s Senior Manager of Strategic Alliances. “We believe Popstar is one of the emerging digital signage software companies to keep an eye on. They really embrace and understand the importance of well-delivered content and they definitely possess the knowledge and the software platform to engineer and deploy the right interactive experience for the client.”

“We are very pleased to enter into an even stronger relationship with Samsung,” said Jeff Dahlstrom, Popstar’s VP of Business Development. “We believe Samsung has distanced themselves from the rest of the digital display field with the depth and innovation that their line-up of display technology represents today. We always receive consistent and reliable performance when our clients choose Samsung. They help us provide the most cost-effective and engaging interactive experience,” he said.

About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Popstar Networks, Inc., headquartered in Olathe, Kansas, is the developer of the Popstar Frontstage™ Digital Signage Platform, combining digital media technology and creative content development experience with a steadfast commitment to customer service. Popstar works with clients to develop the right digital signage strategy and solution for their “point-of-presence” (POP). Popstar’s browser-based digital signage, interactive kiosk and creative solutions are engaging audiences in a variety of market applications, including healthcare, QSR/Fast Casual, entertainment and retail and markets across the U.S. and Canada. For more information, please visit us at http://www.popstarnetworks.com.

Media contact:
Stacey Morse
Popstar Networks, Inc.
Phone: 913-747-6300
Fax: 913-747-0440
staceym@popstarnetworks.com
http://www.popstarnetworks.com

Download release as PDF.

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Popstar Networks and Digital Evolution Group Collaborate on Implementing Interactive Kiosks at Crown Center

May 6th, 2009

KANSAS CITY, MO (May 6, 2009) —  Popstar Networks, Inc., a leader in the digital media industry, and Digital Evolution Group, a full-service e-consultancy firm, recently partnered to develop and install interactive event and wayfinding kiosks at Crown Center.   Crown Center, located in the heart of downtown Kansas City and owned by Hallmark Cards, Inc., is a multi-use 40-acre complex including a retail shopping mall, two luxury hotels, an exhibit hall and other office and residential buildings.  The kiosk project was commissioned to enhance the visitor experience in navigating and obtaining detailed inforimg_68133mation on retailers, dining establishments, and entertainment venues located within the complex.  The state-of-the-art kiosks allow visitors to locate stores based upon the category or name of the store and provide a description of the retailer, store hours and any current sales or promotions.  Additionally, they offer guided direction to the store through Digital Evolution Group’s interactive property map solution.  These advanced interactive kiosks also provide information on the Crown Center campus and surrounding attractions, display restaurant menus, play video clips of currently running theater productions and promote other upcoming events at the Center. 

 Digital Evolution Group who designed and developed Crown Center’s website, partnered with Popstar to provide Popstar’s Frontstage™ interactive digital signage solution because of its ability to integrate directly with their powerful Site Management System.  The integration with Digital Evolution Group’s Site Management System provides Crown Center the ability to centrally control the updating of content, event listings, store and digital map information, and video and graphic files on both the website and the four installed kiosks via the Frontstage™ Server. As part of Popstar’s BackStage℠ strategic consulting process, the parties collaborated to identify all project goals and content requirements before developing wireframes and prototypes for Crown Center to review.  A field and user interaction study conducted early in the process resulted in the solution being clearly defined to meet Crown Center’s unique requirements and allowed for efficient interactive development within Popstar’s FrontStage™ Digital Signage Network software.  The project was completed in 90 days, just prior to the holiday season – one of Crown Center’s most highly trafficked periods.

 ”The field and user studies were a very important part to the success of the project, allowing us to confirm assumptions and verify requirements before the application development began. Utilizing the Popstar BackStage process and clearly defining goals and further refining them gave us a clear roadmap for development and final deployment”, said Maria Scarpello, Sales Solutions Manager at Popstar, “this resulted in a solution that ideally suited the needs of Crown Center” she added.

 “Empowering our client partners to command and control digital content from a centralized web-based interface and push it to any platform, screen or device has been the cornerstone of our success for past nine years” says Jeff Eden, Principal at Digital Evolution Group.“ Popstar’s FrontStage™ software now allows us to efficiently deploy cost effective and centrally managed digital signage solutions for our national and global client base.”

 Chris Ronan, Communications Manager for Crown Center adds: “The kiosks have been a big hit. They help our customers get where they want to go, but they also showcase our events, sales and specials and other important information”, he further states. “Crown Center has a lot to offer and the kiosks are great vehicles for getting the word out.

 About Popstar Networks

Popstar Networks, Inc., headquartered in Olathe, Kansas, is a leader in designing and implementing customized digital media solutions – enabling clients to communicate their unique messages and incorporate digital signage into overall marketing and communications strategies.  Since its founding in 2003, Popstar has revolutionized the digital media industry with its customer-first process for developing dynamic and interactive digital signage networks.  Popstar has also set a new standard for engaging audiences with exciting interactive media applications. Its flexible technology, software development, and creative visual designs have set the trend for the industry, led by the FrontStage™ Player, FrontStage™ Server, and SmartContent™ products and complemented by BackStage – their comprehensive strategic consulting process. For more information, please visit us at http://www.popstarnetworks.com.

 About Digital Evolution Group

Digital Evolution Group is a full-service e-consultancy dedicated to helping its clients achieve success with creative, integrated and intelligent Internet-centric solutions.  Digital Evolution Group fuses design talent and engineering skill and with the rare ability to translate business objectives into ingenious online strategies. Strategies that deliver break-through value, empower clients and partners to advance strategic initiatives and put new opportunities within their reach.

 Since its inception in 1999, Digital Evolution Group has been leading the strategic initiatives and development of superbly designed, highly dynamic, tightly integrated, easily administered and highly scalable Internet toolsets and platforms currently being leveraged by organizations such as Hallmark Cards Inc, Cerner Corporation, MGM Grand, Pizza Hut Franchisees, Developers Diversified Realty, RED Development, Inland Group, New Balance Shoe Company, The Timberland Company, Kansas City Steak Company, Orscheln Farm and Home, Seaboard Foods, University of Kansas, Country Club Plaza, Challenger Sports, FerrellGas and the State of Missouri to name a few. For more information, visit http://www.digitalev.com or call 1-913-498-9988.

 About Crown Center

Located on the southern edge of downtown Kansas City, Crown Center offers fine hotels, entertainment, dining, shopping, offices and residential living.  Home to the international headquarters of Hallmark Cards, Inc., the complex attracts more than five million annual visitors. For more information, visit http://www.crowncenter.com or call 816-274-8444.

Media contact:
Stacey Morse
Popstar Networks, Inc.
Phone: 913-747-6300  
Email: staceym@popstarnetworks.com
http://www.popstarnetworks.com

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