Global Spectrum, the management company of the Miami Beach Convention Center (MBCC), engaged Popstar Networks, a leader in the digital media industry, to design and install a state-of-the-art digital signage network. The Miami Beach Convention Center is one of three properties in southern Florida managed by Global Spectrum and is centrally located in the heart of the historic South Beach/Art Deco District. The facility spans four city blocks of palm tree lined streets and boasts over 1,000,000 square feet of flexible space including 70 meeting rooms that comprise 127,000 sq. ft. It hosts some of the nation’s most premiere public events, including the Miami International Boat Show, the South Florida International Auto Show, and North America’s most important contemporary art fair, Art Basel Miami Beach. Digital signage has provided MBCC a compelling and innovative way to communicate with its thousands of annual visitors. In addition, by offering unique advertising space to existing and new sponsors, it has also provided a supplemental revenue opportunity to MBCC.

Read the Miami Beach Convention Center Case Study