Cinema Scene Marketing, one of the nation’s leading providers of in-lobby media and promotions, announced today it is extending its strategic partnership with Popstar Networks to provide digital signage software and digital media services in support of the company’s growing Digital Media Network, now exceeding 350 displays within more than 120 theater locations nationwide.

Leveraging the Popstar Networks Software as a Service (SaaS) delivery of digital media products, along with extensive network services understanding, Cinema Scene is effectively distributing eight terabytes of media-rich data annually from one central location.

“Major Hollywood studios and corporations of all types rely on us to reach and interact with consumers every day through our digital signage network,” said Joe Ross, Managing Principal of Cinema Scene Marketing. “Our relationship with Popstar Networks allows us to meet this need by speeding content development and effectively delivering bandwidth-intensive media to specific locations across the country. Ongoing use of Popstar Networks digital signage software and digital media services gives us confidence to know we can continue our growth by delivering highly relevant content to even more theaters and theater-goers.”

Through the partnership, Popstar Networks combines SaaS based digital signage software, networking services, hardware design, and overall technical support for the Cinema Scene Digital Media Network.  Using the Popstar FrontStage^TM content management solutions suite, the Cinema Scene Digital Media Network delivers a variety of digital signage solutions, including Cinema Scene’s TrailerVision^TM product playing enhanced studio movie trailers, living posters and corporate advertising.

“Cinema Scene Marketing continues to demonstrate a solid understanding of how to effectively reach movie-going consumers using an extensive digital signage network, and we are certainly very pleased to play such a strategic role in their success”, said Tom Reed, President and CEO of Popstar Networks.   “We believe the expertise and energy of our collective team will continue to push the boundaries of powerful in-theater marketing,” he said.

Cinema Scene Marketing, headquartered in Overland Park, Kansas, is an industry leader in driving theatrical promotions for major studios and corporate sponsors.  Cinema Scene’s in-lobby promotions generate memorable brand exchanges with highly desirable entertainment consumers.  The Cinema Scene Digital Media Network provides advertisers the opportunity to entertain movie audiences via next generation media platforms in an organized network of cinemas covering key U.S. markets.  More information can be obtained at www.cinemascenemarketing.com.

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